This is a PPT that I developed for the webthoughtleadership programme in New Zealand.
“. . . a problem is simply a solution waiting to be found . . .”
webthoughtleaders turn business problems upside down to find web solutions
This is the raw text of the Powerpoint. View the entire PPT here (8Mb).
There are two worlds out there, the physical world ,and the digital world.
It is very rare to see companies with mixed offline and online success.
- Coca Cola
- Mercedes Benz
- Strategic Profits
While the physical world is gradually digitising, the digital world has been impacting the other, sometimes dramatically. This merging point is (and will continue to be) the primary challenge for all businesses but only webthoughtleaders can ever win in the digital world.
Now, in the physical world, there’s always a leader amongst many . . . traditionally the King, Caesar, Tsars, Tycoons, or CEOs who establish . . . an ownership structure that requires capital & investment in R & D, a large manufacturing distribution, and retailing infrastructure . . . that in turn, creates wealth & opportunity for . . . the privileged few within the structure who are able to . . . sell to and profit from the masses.
This has been the standard (and perfectly legitimate) business model for “ages”.
But, in 1998, two thought leaders recognised that the Internet enabled them to . . . turn the business world upside down with “Open Source” thinking (the power of FREE) . . . and rather than establish a business that had OWNERSHIP and CONTROL. . . they developed a well branded SYSTEM that gained them unprecedented INFLUENCE.
Web-based businesses with bottom-up structures are now dealing body-blows to traditional business models . . . however business owners that understand the new ways become web web thought leaders who . . . facilitate connections with centres of influence (eyeballs) in their chosen market niche.
web thought leaders profit from creating systems for viral growth, using the power of FREE, and strong productisationAnyone (Yes, A-N-Y-O-N-E) with vision, creativity, passion and commitment can become a thought leader in their own industry.
- Power of FREE