Web Thought Leadership

This is a PPT that I developed for the webthoughtleadership programme in New Zealand.

“. . . a problem is simply a solution waiting to be found . . .”

webthoughtleaders turn business problems upside down to find web solutions

This is the raw text of the Powerpoint. View the entire PPT here (8Mb).

There are two worlds out there, the physical world ,and the digital world.

It is very rare to see companies with mixed offline and online success.

  • Coca Cola
  • Microsoft
  • IBM
  • GE
  • Nokia
  • Toyota
  • Intel
  • McDonalds
  • Disney
  • Mercedes Benz
  • Google/Yahoo
  • YouTube
  • Paypal
  • Amazon
  • Stuff
  • TradeMe/eBay
  • Facebook
  • MSN
  • Twitter
  • Flickr
  • Xero
  • Strategic Profits
  • Silverstripe
  • Wikipedia

While the physical world is gradually digitising, the digital world has been impacting the other, sometimes dramatically. This merging point is (and will continue to be) the primary challenge for all businesses but only webthoughtleaders can ever win in the digital world.

Now, in the physical world, there’s always a leader amongst many . . . traditionally the King, Caesar, Tsars, Tycoons, or CEOs who establish . . . an ownership structure that requires capital & investment in  R & D, a large manufacturing distribution, and retailing infrastructure  . . . that in turn, creates wealth & opportunity for . . . the privileged few within the structure who are able to . . . sell to and profit from the masses.

This has been the standard (and perfectly legitimate) business model for “ages”.

But, in 1998, two thought leaders recognised that the Internet enabled them to . . . turn the business world upside down with “Open Source” thinking (the power of FREE) . . . and rather than establish a business that had OWNERSHIP and CONTROL. . . they developed a well branded SYSTEM that gained them unprecedented INFLUENCE.

Web-based businesses with bottom-up structures are now dealing body-blows to traditional business models . . . however business owners that understand the new ways become web web thought leaders who . . . facilitate connections with centres of influence (eyeballs) in their chosen market niche.

web thought leaders profit from creating systems for viral growth, using the power of FREE, and strong productisationAnyone (Yes, A-N-Y-O-N-E) with vision, creativity, passion and commitment can become a thought leader in their own industry.

webthoughtleadership checklist:

  • Vision
  • Passion
  • Creativity
  • Commitment
  • Replication
  • Collaboration
  • Systemisation
  • Productisation
  • Power of FREE
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Old-School, New-School business models

Web Thought Leadership

There has been a paradigm shift in business practice over the last 10 years. The core principles of business remain the same (buying and selling to make a profit) but the outworking has flipped from what I call a top-down business model to a networked model.

I’ve been preaching this change now for a few years under a concept called WEB THOUGHT LEADERSHIP – how to be a strategic leader on the Internet. I introduced it for the first time publicly at the inaugural 2009 eTourism conference in Wellington. [Read more...]

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Samoa Limousines hits the web

Samoa Limousines website has just hit the waves (www.samoalimousines.com).

[Read more...]

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Make it out to cash

We’ve been spending up a bit over the last week or so – construction materials and you name it for the Le Vaisilika business we’re building. It’s all cash in Samoa . . . all cash. [Read more...]

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SWAP Limousine

The SWAP Limousine (http://www.swapsamoa.com/blog/~d/2011-04-13/post/swap-limousine-arriving/id/149/) is out of the container and under wraps, ready for a grand opening on Friday 29th April outside Government House, Apia. [Read more...]

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OMG – Brendan Battles AGAIN!!

Surely not again?!

Debbie just received another SPAM message from Brendan Battles – a guy who just does not give up!

Tired of advertising with expensive online & print directories that just don’t work?

etc

Knowing that a high proportion of this data has been scraped from the Yellow Pages and other online websites, for which an injunction has been issued in the High Court of New Zealand it’s sad to see how this guy keeps on “making money” effectively off selling partly stolen goods. Just DELETE if you get one of these emails. The data is cheap, but old, in accurate and partly stolen:

IF YOU ANSWERED YES, then stop waiting for people to stumble across your products or services in directories with your competition right next to you. Get your phones ringing by using direct mail, e-mail, fax broadcasting, SMS messaging and telemarketing campaigns. Start building an unlimited customer base, building strategic alliances and boost your sales!

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We’ve gone out of our way to ensure that this product is the finest of its kind available. More than seventy fields of info available (i.e. Company, Address, Contact, Title, Phone, Fax, Mobile, Toll Free, E-mail, Website, SIC ‘Standard Industry Code’ and more!) packed with:

-&nbsp&nbsp 1,480,000+ Australian Businesses
-&nbsp&nbsp  270,000+ New Zealand Businesses
-&nbsp&nbsp  60,000+ Postal Update Database (Mandatory in NZ July 2008)

AFFORDABLE BUSINESS-TO-BUSINESS MARKETING DATABASES FOR AS LITTLE AS…

TWO cents per record!

Our competition does not want you to know about our products, as they offer less information and charge $0.40-0.80 cents per record. We charge much less because we want you to succeed… Maybe our competitors’ and the data market are just too “Yellow” to offer the affordable prices we do?

Direct marketing is a powerful tool. It’s precise, personal, and very cost effective; and it justifies itself by producing measurable responses via phone enquiries, information requests, website & storefront traffic, and most important SALES! If you’re still not convinced, you’re totally free to contact us today and get the product information and complete samples absolutely “FREE” no strings Attached!

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If you’re still not convinced contact us today and get…

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Australia Contact Details:

1800 249 359 (toll free)

New Zealand Contact Details:

0800 693 282 (toll free)
+64 9 478 0286 (phone)
+64 9 478 0369 (fax)

United States Contact Details:

5944 Coral Ridge Dr #243
Coral Springs, Florida 33076

+1 (305) 923-2651 (phone)

sales@imagemarketinggroupltd.com (sales)
support@ imagemarketinggroupltd.com (support)

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You have received this email from IMG (Special Offers) subscribed as “debbie@***.co.nz”
Image Marketing Group Ltd, 5944 Coral Ridge Dr – #243 – Coral Springs, Florida 33076. To cancel your subscription reply with the word “Remove” in the subject line. Also remember to ensure our emails reach your inbox by adding “offers@imagemarketinggroupltd.com” to your address book.
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