Archives for April 2011

Web Thought Leadership

This is a PPT that I developed for the webthoughtleadership programme in New Zealand.

“. . . a problem is simply a solution waiting to be found . . .”

webthoughtleaders turn business problems upside down to find web solutions

This is the raw text of the Powerpoint. View the entire PPT here (8Mb).

There are two worlds out there, the physical world ,and the digital world.

It is very rare to see companies with mixed offline and online success.

  • Coca Cola
  • Microsoft
  • IBM
  • GE
  • Nokia
  • Toyota
  • Intel
  • McDonalds
  • Disney
  • Mercedes Benz
  • Google/Yahoo
  • YouTube
  • Paypal
  • Amazon
  • Stuff
  • TradeMe/eBay
  • Facebook
  • MSN
  • Twitter
  • Flickr
  • Xero
  • Strategic Profits
  • Silverstripe
  • Wikipedia

While the physical world is gradually digitising, the digital world has been impacting the other, sometimes dramatically. This merging point is (and will continue to be) the primary challenge for all businesses but only webthoughtleaders can ever win in the digital world.

Now, in the physical world, there’s always a leader amongst many . . . traditionally the King, Caesar, Tsars, Tycoons, or CEOs who establish . . . an ownership structure that requires capital & investment in  R & D, a large manufacturing distribution, and retailing infrastructure  . . . that in turn, creates wealth & opportunity for . . . the privileged few within the structure who are able to . . . sell to and profit from the masses.

This has been the standard (and perfectly legitimate) business model for “ages”.

But, in 1998, two thought leaders recognised that the Internet enabled them to . . . turn the business world upside down with “Open Source” thinking (the power of FREE) . . . and rather than establish a business that had OWNERSHIP and CONTROL. . . they developed a well branded SYSTEM that gained them unprecedented INFLUENCE.

Web-based businesses with bottom-up structures are now dealing body-blows to traditional business models . . . however business owners that understand the new ways become web web thought leaders who . . . facilitate connections with centres of influence (eyeballs) in their chosen market niche.

web thought leaders profit from creating systems for viral growth, using the power of FREE, and strong productisationAnyone (Yes, A-N-Y-O-N-E) with vision, creativity, passion and commitment can become a thought leader in their own industry.

webthoughtleadership checklist:

  • Vision
  • Passion
  • Creativity
  • Commitment
  • Replication
  • Collaboration
  • Systemisation
  • Productisation
  • Power of FREE

Old-School, New-School business models

Web Thought Leadership

There has been a paradigm shift in business practice over the last 10 years. The core principles of business remain the same (buying and selling to make a profit) but the outworking has flipped from what I call a top-down business model to a networked model.

I’ve been preaching this change now for a few years under a concept called WEB THOUGHT LEADERSHIP – how to be a strategic leader on the Internet. I introduced it for the first time publicly at the inaugural 2009 eTourism conference in Wellington. [Read more…]

Samoa Limousines hits the web

Samoa Limousines website has just hit the waves (www.samoalimousines.com).

[Read more…]

Make it out to cash

We’ve been spending up a bit over the last week or so – construction materials and you name it for the Le Vaisilika business we’re building. It’s all cash in Samoa . . . all cash. [Read more…]

SWAP Limousine

The SWAP Limousine (http://www.swapsamoa.com/blog/~d/2011-04-13/post/swap-limousine-arriving/id/149/) is out of the container and under wraps, ready for a grand opening on Friday 29th April outside Government House, Apia. [Read more…]

OMG – Brendan Battles AGAIN!!

Surely not again?!

Debbie just received another SPAM message from Brendan Battles – a guy who just does not give up!

Tired of advertising with expensive online & print directories that just don’t work?

etc

Knowing that a high proportion of this data has been scraped from the Yellow Pages and other online websites, for which an injunction has been issued in the High Court of New Zealand it’s sad to see how this guy keeps on “making money” effectively off selling partly stolen goods. [Read more…]