Archives for June 2013

George Pitt on Samoan Tourism Crisis

Roasting Peanuts in Paradise - a fascinating trip into the rural Samoa for some of our guests, and a potential for tourism value-adds

Roasting Peanuts in Paradise – a fascinating trip into the rural Samoa for some of our guests, and a simple potential for tourism value-adds.

George Pitt of Rarotonga has written an opinion piece in the Samoa Observer*, “Tourism crisis solution – ban reporting of it”.

There are some good words in his piece although I object to some solutions he proposes.

My commentary follows.

[Read more…]

Samoa Observer on Samoan Tourism Crisis

Dennis on tour at Fagaloa Bay setting a vision of where we will be going. Leaders and visionaries set out the future for others who believe in the vision as shared and participate with commitment levels equal to their belif in the vision.

Dennis on tour at Fagaloa Bay setting a vision of where guests will be going. Leaders and visionaries set out the future for others who believe in the vision as shared and participate with commitment levels equal to their belief in the vision. Tourism in Samoa lacks visionaries.

Mata’afa Keni Lesa, editor of the Samoa Observer, the main daily newspaper of Samoa responded to Prime Minister Tuila’epa’s comments to members of the Samoa Hotel Association.

My comments intertwine his.
[Read more…]

Tuila’epa on Samoan Tourism Crisis

Smiles all round - and they are genuine. Just copying Fiji is a foolish way to think. Samoa has much more than this to offer. A genuine village experience in the photo here remains memorable indeed.

Smiles all round – and they are genuine. Just copying Fiji is a foolish way to think. Samoa has much more than this to offer. A genuine village experience in the photo here remains memorable indeed.

Prime Minister and Minister of Tourism, Tuila’epa wrote to the members of the Samoa Hotel Association on 6 June 2013.

His letter follows with my comments intertwined. [Read more…]

Samoan Tourism Crisis Questions

Papali'i Sonja Hunter - CEO STA (Samoa Observer)

Papali’i Sonja Hunter – CEO STA (Samoa Observer)

The CEO of the STA, Papali’i Sonja Hunter has responded to criticism from the media and those within the Tourism industry with a “long letter“, but according to the Samoa Observer the following questions remain unanswered.

They will very likely continue to be ‘ignored’ for a long time, so my assistance follows: [Read more…]

Sonja Hunter on Samoan Tourism Crisis

samoan-boy-no-photoCEO of the Samoa Tourism Authority (STA) finally responded to claims of a crisis in the Samoan Tourism industry and delivered a letter to the Samoa Observer in which she states what STA has done and is doing, and a little bit of what they will be doing to build the Samoan Tourism industry.

My comments follow:
[Read more…]

Mid year wrap-up 2013

A red sky at Camp Samoa

A red sky at Camp Samoa

Greetings again from Paradise. In this update I share the latest news from Samoa – plantation work continues, the WWOOFing programme and Samoa backpackers keep ticking over, I update the Camp Samoa recovery from Cyclone Evan, share news on the launch of my [s-t-i-l-l delayed] book, ‘A little Slice of Paradise – engaging with post-Tsunami Samoa‘, news on Club Samoa and I share my plans for the rest of the year.

[Read more…]

Creating division

church-south-coastStanding upon the bible is a divisive act, even more so in Samoa, an outwardly Christian country but one in which the biblical absolutes are often twisted to fit into the Samoan culture or what people want to believe.

In this Sermon from Samoa, I share about the key divisive issue of all time – that called ‘the divinity of Christ’ and the only cause of rejection that I know there is. [Read more…]

Lifting Samoan Tourism – 4. Creativity

party-timeIn previous posts I have shared that claims of a crisis in the Samoan Tourism industry do not stand up to scrutiny. Sure the industry is struggling, but this is status quo. I’ve identified people issues to be more important to its health than external factors such as tourism-adverse events and economics. I talked about leadership issues within government and the STA; then advised on the three simple things that Samoan tourism operators should be doing to lift themselves independently of the authorities – undertaking deliberate niche marketing, ensuring strong productisation of their businesses and commencing collaboration, specifically in their marketing efforts.

In this post I get creative, sharing the impact of thinking outside the square, how to turn problems into opportunities and to achieve miracles with inversion techniques. [Read more…]

Lifting Samoan Tourism – 3. Three basics

Lupe Sina Treesort. A new tourism development

Lupe Sina Treesort. A new tourism development

Some claim that Samoa Tourism is in crisis. I say it’s not, rather a struggling industry is just the way things work here in Samoa with inefficient leadership, unrealistic expectations and inability to think strategically. I’ve suggested that it’s far better than to make a small bad business better than to make it bigger. In this post I share more about the three key teachings of the SWAP Foundation, the importance of niche marketing, productisation and collaboration.

[Read more…]

Lifting Samoan Tourism – 2. Vision

sun-airlineIn previous posts I have explained that the crisis in Samoan Tourism was predictable and that ineffective responses to external challenges have more to do with government and industry issues than those of global market conditions or tourism-adverse events. I explained that in order to affect meaningful change, the current leadership would need to eat humble pie and get real. In this post I share the challenges of vision setting – what Samoa needs to do and has failed to do, and why it is so hard for her to do it. [Read more…]