FUM is a word (more accurately an Acronym) that I developed to describe the three reasons why Search Engines love blogs. I say that "Search Engines love FUM" - Fresh, Unique, Meaningful content.
Yes of course they also love old established data and lots of links and so on too, but they love FUM!
- Fresh - as in not stale leftovers from a by-gone era. Information placed on the Internet recently
- Unique, as in original ideas and words, not copied or plagiarised
- Meaningful, as in containing something that has some degree of interest, rich with appropriate key words and phrases
The lesson is that FUM absolutely rocks. To get the world's most powerful most popular Search Engine to dance to my tune was simple - FUM.
Just a word of warning though, if you want to use the phrase FUM, just don't use the associated adjective form of it (fummer). Blogs, Blogging and Bloggers is fine. FUM and FUMming is fine but fummer isn't very nice! You don't need to look it up in the Urban Dictionary. I already have.
FUM is a noun, period - Fresh Unique Meangingful content.
Tagwords: fum, seo, fresh unique meaningful content
