The digital home of Dennis A. Smith
IT Entrepreneur
The game of exposure, especially from outside of the mainstream media, is one of the paradigm shifts in business, politics and marketing since the arrival of the Internet. Samoa (as well as any brand or business) needs to understand this change, and to develop systems that generate the required exposure. [Read more...]
In relocating into a foreign culture there is an enormous pressure to conform and become like those around you. This challenge, how much and when to adopt the local ways or to retain other values (that will certainly cause a degree of social ostracism) is easily solved by using the Scriptures as a reference point. [Read more...]
In October 2009, I wrote a discussion document on the way to market Samoa post-Tsunami. It was to have been presented at a tourism event but my supporting speaker got bumped, and therefore so did I. In essence, I suggested that Samoa had only three messages it could market – one defensive, one neutral and one extraordinarily positive. [Read more...]
It’s a gross understatement to say that the 29 September 2009 Tsunami in Samoa had a big impact. Having taken many guests through the affected areas, the universal response is one of awe. The Tsunami was a tragedy. [Read more...]