In previous posts I have shared thoughts on how to be realistic about Samoa’s Tourism troubles (the perceived crisis is actually just ‘situation normal’ here); the role of leadership (essentially politicians and bureaucrats are not business people); how to think strategically (a real mission for Samoans who have had a highly ordered life for generations); three practical steps for tourism operators to help themselves (develop niche markets, create strong productisation and work collaboratively) and the importance of applying creativity (again a mission for people who in the main only do anything if they have to, and pretty much leave their thinking to their leaders), but I cautioned that meaningful change is unlikely here due to leadership and cultural issues (best summarised by the somewhat obnoxious but accurate phrase ‘proud people’).
In this post I finish my commentary on Samoan Tourism by detailing the key to getting it right when moving forward, that of plugging into what I believe is God’s primary strategic purpose for Samoa, sacrificial giving in faith. If we get this right, then we will be acting with wisdom. It’s a hard message (to both elicidate and probably to receive). [Read more…]